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Last updated: June 15, 2026
Where The Goats Are (“we,” “our,” or ”us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.wherethegoatsare.com (the “Site”).
When you use certain features of the Site, you may provide personal information directly:
When you visit the Site, certain information is collected automatically through our privacy-first analytics tool, Umami:
Umami does not use cookies. All data collected is aggregated and anonymized. No personally identifiable information is stored, and no cross-site tracking occurs. Because Umami is cookie-free, we do not require a cookie consent banner.
The Site offers a “Use my location” feature that uses your browser's geolocation API. This feature requires your explicit permission—your location is never accessed without your consent. If granted, your latitude and longitude are used solely to show nearby goat yoga studios and are not stored.
We use the information we collect to:
We use the following third-party services that may collect information when you use the Site:
We use Umami (hosted on Umami Cloud) to understand how visitors use the Site. Umami is a privacy-first, open-source analytics platform that does not use cookies and does not track users across websites. All data is aggregated and anonymized—no personally identifiable information is collected or stored. Because Umami is cookie-free, no consent banner is required. You can learn more about Umami's privacy approach at umami.is/privacy.
Our Site is hosted on Vercel's infrastructure. Vercel may collect IP addresses, request metadata, and other technical data as part of content delivery and security. Vercel's privacy policy is available at vercel.com/legal/privacy-policy.
We use Convex as our backend database provider. Claim submission data is stored securely in Convex's infrastructure. Convex's privacy policy is available at convex.dev/privacy.
We use Mapbox to display interactive maps showing studio locations. Mapbox may receive your IP address when loading map tiles. Mapbox's privacy policy is available at mapbox.com/privacy.
Email communications, including listing claim notifications, are sent through Zoho's email service. Personal information submitted in forms may be transmitted via email to our team. Zoho's privacy policy is available at zoho.com/privacy.html.
When premium listing payment features become available, payment processing will be handled by Stripe. We will not store your credit card number, CVC, or other sensitive payment details on our servers. Stripe may collect and process payment information in accordance with their privacy policy at stripe.com/privacy. We will only receive tokenized transaction confirmations and limited billing information (such as the last four digits of your card) from Stripe.
We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy:
You have the following rights regarding your personal information:
To exercise any of these rights, contact us at hello@wherethegoatsare.com. We will acknowledge receipt of your request within 10 business days and respond within 30 days (or up to 45 days if additional time is needed, in which case we will notify you of the extension).
If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) provide you with additional rights:
| Category | Collected | Purpose | Shared With |
|---|---|---|---|
| Identifiers (name, email, phone) | Yes — via claim forms | Listing verification, communication | Convex (storage), Zoho (email) |
| Internet activity (pages, clicks) | Yes — via Umami | Site improvement, analytics | Umami Cloud (anonymized) |
| Geolocation (country/region level) | Yes — from IP address | Analytics, nearby studio results | Umami Cloud (anonymized), Mapbox |
| Search queries | Yes — via search feature | Delivering search results, content improvement | Umami Cloud (aggregate); Convex (zero-result terms only, auto-deleted after the weekly report) |
| Payment information | Not yet | Premium listing features (coming soon) | Stripe (when available) |
We do not sell personal information. We have not sold personal information in the preceding 12 months.
If you are a resident of the following states, you have additional privacy rights:
Colorado residents have the right to opt out of targeted advertising and data sales, the right to access and correct personal data, and the right to data portability. We honor the Global Privacy Control (GPC) browser signal as a valid opt-out mechanism for Colorado residents.
Virginia residents have the right to access, correct, delete, and obtain a copy of their personal data. You also have the right to opt out of targeted advertising, data sales, and profiling. To exercise these rights, contact us at hello@wherethegoatsare.com.
Connecticut residents have the right to access, correct, delete, and port personal data, and to opt out of targeted advertising and data sales. We honor the GPC signal as a valid opt-out mechanism. Connecticut residents may also designate an authorized agent to exercise rights on their behalf.
The Site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. While goat yoga events may be attended by families with children, the Site itself does not facilitate event registration or collect information from event attendees. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at hello@wherethegoatsare.com and we will take steps to delete such information promptly.
We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. In the event of a data breach that affects your personal information, we will notify affected individuals and relevant authorities as required by applicable law.
Some browsers offer a “Do Not Track” (DNT) feature. At this time, we do not respond to DNT signals. However, we do honor the Global Privacy Control (GPC) browser signal. If your browser sends a GPC signal, we will treat it as a request to opt out of data sharing. Because our analytics (Umami) do not use cookies or track individuals, no additional action is needed to protect your privacy when browsing our Site.
The Site is operated for users in the United States. If you are accessing the Site from outside the US, please be aware that your information may be transferred to, stored, and processed in the United States. By using the Site, you consent to this transfer. We take appropriate steps to ensure your information receives an adequate level of protection.
We may update this Privacy Policy from time to time. The most current version will always be posted on this page with an updated “Last updated” date. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at hello@wherethegoatsare.com.